July 2, 2018

Goodbye to Google Adwords: hello to Google Ads

On the eve of the 18th birthday of Google Adwords, the company announces its ‘rebranding’ as Google Ads, accompanied by the launch of new tools for online advertising.

goodbye-to-google-adwords-hello-to-google-ads

Google Adwords, Google’s online advertising platform (and one of its main sources of income) was launched on October 23, 2000. But it will not reach the age of 18 … not, at least, with that name, given that. This week Google has announced a rebranding of its flagship product, now relaunched simply as Google Ads. The new name (and logo) will affect all types of campaign offered by the platform (both search and display, video, applications and other types) and from July 24 this year(2018) will begin to use in the user interface, the Help Center and the billing documents.

Say Goodbye to Google Adwords: hello to Google Ads

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The URL will also change, from the current adwords.google.com to ads.google.com (the Help Center will change equally, being the new support.google.com/google-ads ). According to Sridhar Ramaswamy, senior vice president of Ads & Commerce at Google, the new Google Ads will be “the main gateway for advertisers who want to buy ads in all spaces offered by Google .”

But Google has decided to subject Ads/Adwords to something more than a rebranding, opting to launch new tools linked to this service:

Smart Campaigns

Smart Campaigns will be the predefined system for Google Ads advertisers. They will be ‘smart’ because advertisers will be able to select the priority objectives of their campaign and it will be Google Ads who will use machine learning to optimize the content and target of the ads.

Google Marketing Platform

The result of the fusion of the company’s professional analytical tools, DoubleClick Digital Marketing and Google Analytics 360, this platform responds to “the growing need for collaboration”, in the words of Dan Taylor, the director of the Google Marketing Platform. Google Marketing Platform will offer new products and features such as Display & Video 360 and an Integrations Center.

Google Ad Manager

Another example of merging old tools, but this time both with the brand ‘DoubleClick’: DoubleClick Ad Exchange and DoubleClick for publishers.

If you have any queries regarding the Google Adwords aka the new Google Ads let us know in the comment box below and we will get back to you as soon as possible to solve all your queries.

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