August 23, 2016

Google AdSense 2016 Policy Update: Ad Limits Per Page Lifted, Valuable Inventory Introduced

Google AdSense team just made a big policy change which makes AdSense publishers happy. Google policy change is about the Ad limit per page. Previously we have 3 ads per page limit, and now Google AdSense ads per page limit have been removed. We got to know this news through Google AdSense policy update.

Google AdSense new update: Ad Limits Per Page Lifted and Valuable Inventory Introduced

Previous Google AdSense Policy

Here’s the image of the old policy, which has now been removed, and the new policy that has been introduced in its place.
previous-google-adsense-policy

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Text that is changed: (Old Google AdSense update)

Ad limit per page

Currently, on each page AdSense publishers may place:

Publishers may not place more than one “large” ad unit per page. We define a “large” ad unit as any unit similar in size to our 300×600 format. For example, this would include our 300×1050 and 970×250 formats, our 750×200 and 580×400 regional formats, and any other custom-sized ad with comparable dimensions.
However, keep in mind that placing the maximum number of allowed ad units on a page might result in it looking cluttered. Read our optimization guidelines for tips on where to place your ads. For best practices on custom-sized ad units, review our custom-sized ad units page.
Mobile implementations: The above ad limits also apply to mobile sites. In addition, two or more AdSense ads may not appear on the screen at the same time on a mobile site. Publishers with sites using responsive website should consider that ad units may shift into non-compliant positions as the site scales across different devices.
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Current Google AdSense Policy Update 2016 – No Ad limit

Here’s the image of the new policy, which has now been updated.
2016-google-adsense-ad-limit-no-more-policy-update

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New Google AdSense Policy Update 2016: The above Image in Text

Valuable inventory
Advertising and other paid promotional material added to your pages should not exceed your content. Furthermore, the content you provide should add value and be the focal point for users visiting your page. For this reason, we may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.
Examples of unacceptable pages include but are not limited to
1.Mirroring, framing, scraping or rewriting of content from other sources without adding value;
2. Pages with more advertising than publisher-provided content;

 

3. Automatically generated content without manual review or curation;

 

4. Hosted ad pages or pages without content;

 

5. Pages that don’t follow our Webmaster Quality Guidelines.

Summary of Policy Changes

  • You can now place more than 3 ad units on a web page.
  • You can now place more than one large (> 300×600) ad unit on a web page.
  • Policies still only allow one 320×100 ad unit above the fold on mobile. Below the fold, however, there is no limit now.

My Personal Advice:

It appears to be true , but pay attention to the wording:
“Advertising and other paid promotional material added to your pages should not exceed your content. Furthermore, the content you provide should add value and be the focal point for users visiting your page. For this reason, we may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”
“Examples of unacceptable pages include but are not limited to …Pages with more advertising than publisher-provided content;”
This means that publishers who overdo ads are going to see their ads limited or disabled, and end up with FEWER than 3 units working.
In my experience, MORE ads mean fewer earnings. Your CONTENT must be the most important / dominating aspect of your website.
So, make sure to utilise this update for the good purpose. It is suggested to not to do any illegal or spam actions on your blog/website.
If you have any queries on the same, kindly write in the below comments.
Happy Earnings!

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