January 23, 2019

How to Increase Your Instagram Following in Four Simple Steps

Whether you’re handling a business account or your own personal page, Instagram is a great way to get your content out into the world. Giving you the chance to increase your online profile and build a bigger audience, this visual marketing channel makes it easier than ever before to find people who genuinely want to see what you’re putting out there.

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Increase Instagram Followers

With over 500 million visitors each and every day, the site is proven to have some of the most engaged users around, which means those who know how to utilise the social network can really use it to their advantage. So, want to find out how to increase your following in four simple steps? Here’s what we recommend…

Use the right hashtags

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Source: Pixabay

When it comes to attracting an audience for your posts, Instagram does a great job of giving you the tools you need, primarily in the form of its hashtags. Making it easy for interested parties to find what you’re posting, these are essential to growing your follower count, but only if you use the right ones. While Webstagram is fantastic for showing you the most popular tags of the day, we’d advise only using labels that are actually relevant to your content, as it’s these that will lead to increased long-term engagement. Anything else is a waste of your time.

Keep your content varied

Although it’s important to know your audience, we also suggest adopting a popular offline marketing tactic: keeping your offerings as varied as possible. Try to follow in the footsteps of companies like iGaming brand Mr Green Co, who are renowned for offering a vast array of products within their niche, with the specific intention of appealing to as many people as possible. This particular company has diversified its offering by including sports betting, casino games of different sorts and more, with over 700 games in total. This will help you to grow your reach and broaden your appeal, thus automatically gaining you a whole host of new followers.

“Steal” followers from your competitors

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Whether you’re a business or a private individual, you’re going to have social media competitors: individuals vying to attract the same type of followers as you. This is actually a good thing, as it gives you the chance to easily find users who’ve already shown some level of interest in the sort of content you’re posting. The simplest way to win them over to your page is by engaging with them, through either following their account or liking or commenting on one of their photos. Give this tactic a go and you’ll soon see your own follower count rise.

Choose these three filters

Filters add an undeniably professional air to the quality of your content, so it’s a good idea to take advantage of them before you post, but did you know that certain filters seem to drive greater engagement than others? Whilst the majority of Instagrammers have been shown not to edit their content at all, a recent study by TrackMaven indicated that this is a costly mistake to make. The better tactic is to select Mayfair, Hefe, or Ludwig, as these engender the most interaction from other Instagram users.

What are you waiting for? Get to work today to grow your online audience.

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