The search for keywords is the first thing we must do when optimizing a website, even ahead of the structure of the web, the user experience or load optimization. You may read lots of articles about Keyword research and if you still have a confusion this article is will definitely help you. With this practical guide for the search of keywords, one can easily learn how to do a keyword research and find the best out of all the keywords for their respective blogs or websites. Also, in this tutorial, we explained it with an example for an easy way to understand.
Practical guide for the search of keywords with Example
Once you have your keywords list well defined, this will help you:
- Define the structure of your website
- Find ideas for content
- Incorporate the keywords in the different elements of SEO On-Site
Define the structure of your website
The search of keywords will help you to find and define the categories and sub-categories of your web. For example, if your website is T-shirts and you realize that “short-sleeved shirts” is an important keyword, you can add it as a category; and if in addition “short sleeve t-shirts with printed pockets” is another important keyword, you can add this as a sub-category.
Find ideas for content
Here is something fundamental, once you have your keywords defined, you will have the basis and it is easy to know what type of content you have to publish on your website.
Incorporate the keywords in different parts of the content
It is very important to correctly include the keywords for which you want to position in the different elements that make up the SEO On-Site of your website, that is, the title, the H1, H2, H3 … or the text. This is a perfect example of how to optimize the content of your page.
Types of keywords
Before entering into the direct guidance of keyword research it is very important to understand the different types of keywords in order to choose the best one. Basically, they could be classified into two large groups:
- By the user’s intention
- For the volume of searches
1. By the User’s Intention
These searches are defined by the intention that the user has, it is again divided into three:
- Informative: Looking for information. Example: Time in the U.S, how to make a Green tea, etc.
- Transactional: The purpose of the search is to complete a transaction, which may be buying something or downloading an e-book
- Navigational: The search is directed to find a specific web. Example: Facebook, Amazon, etc.
2. Search volume
The volume of searches is simply the number of searches each keyword has, it is divided into three groups:
- Head: They are very broad searches with a lot of search volume and a lot of competition. Example: Cats, Houses, etc.
- Middle Tail: Searches in which more is specified but still very general. Example: Funny cats, cheap houses, etc.
- Long Tail: This is where the opportunities are since they make up 70% of the total, they are very specific searches, with little competition and that are mostly transactional. Example: Videos of funny small cats, Buy a cheap house in India, etc.
First approach to your list of keywords
The best thing you can do (and although it seems obvious) is to ask you a series of questions with which you can easily define your first list of keywords:
1. In a sentence, what is the centre of your business?
I sell t-shirts
2. What do you sell?
I sell personalized t-shirts online
3. What services do you offer?
T-shirt design, printing and customization
4. What is your customer profile?
- Young people between 15 and 30 years who want to have unique shirts
- Companies and event organizers
5. Does your business have a physical place?
Yes, I have a store in Hyderabad, India.
Now you have collected the information and you have your first list of keywords!
- Buy shirts
- Design of corporate shirts
- T-shirt design for events
- Online t-shirt store
- Online custom t-shirt store
- T-shirt designs
- Designs for t-shirts online
- T-shirt shop in Hyderabad
- Design of personalized t-shirts in Hyderabad
It is important to create an Excel document and enter all the keywords that you have generated with these questions, a document that we will continue using in the future.
Grouping keywords into categories
Now that you have your first list of keywords, we will group them into categories so that the next step, which is the extension of the list and the search for related terms, will be much simpler and more productive.
Following the example of the shirts, we could group them into four major categories:
- Buy shirts online
- Online t-shirt store
- Design of online shirts
- T-shirt shop in Hyderabad
These keywords do not serve as a list of keywords, which are too generic and therefore with much competition, but now you can move to the next step, where you will really find the gold nuggets.
Extension of the list of keywords
In the following steps is where you will find the keywords that will generate business and where you have all the possibilities to attract users and in turn position in a satisfactory manner, this is where you will discover the “long-tail” of your website. For this we will use the following free and best tools for extracting keywords:
- Google Autosuggest
- Google Keyword Planner
- Google Trends
This process goes from less to more in terms of the specification of keywords, first, we will gradually expand the keywords and then decide which ones have value and which do not.
1. Google Autosuggest
Surely you’ve used this Google feature hundreds of times. Google suggests keywords that complete what we write in the search, based on the popularity of these terms.
To start looking to use the categories you have specified before, now, if you search for “t-shirt design” on Google, this will appear:
Now you have new ideas for keywords that you should add to the excel you created before.
2. Merge Words
Now that you have a considerable list of keywords, what you will achieve with this tool is to squeeze them a bit more, finding keywords that you have overlooked previously.
It is very easy to use. All you need to do is enter all your keywords in the three fields and it gives “Merge”; you will see a list of keywords with all possible combinations, a list that you also have to paste into your Excel file.
3. Google Adwords Keyword Planner
Your excel now should have a fairly complete list of keywords to use in the content of your website, now comes the most important step of the process, which of those keywords should have more priority in your list.
For this we must first configure the tool, it is very simple: you have to select the option “show only ideas directly related to my search terms” and search only the terms related to your search.
Now you just have to follow two steps to get the information you are looking for:
- Copy your list of keywords from the Excel file, paste it into the Adwords tool and search
- Once you have the results, sort them by number of local searches (just click on the button that says “monthly local searches”) and download the entire list of keywords in a CSV
Now you have an Excel with all the keywords you have searched in all the previous steps ordered by a number of searches and by the level of competence they have. It’s all common sense, the words that should have more weight on your website are those that have the best ratio between a number of searches and level of competition, the more searches there are and the lower the competition the better.
4. Google Trends
This tool will not directly influence your list of keywords, but it can be very useful if your business is seasonal, that is, if one of your products has special relevance at a time of the year.
Google Trends compares different terms to see which periods of the year have more searches, helping you optimize your content according to the time of year.
Add synonyms and related terms
It is very important that in the texts of your website you also include a column with synonyms and related terms since Google relates very well about the type of information, that is, if I sell t-shirts, the most normal thing is that my words include words like short sleeve, V-neck, cotton, polyester or front print.
At first, this process may seem long and you may feel pressure but, when you start doing it for few times it will be very easy than you think. I hope this article helps you to find the right keywords for your website. If you have any queries regarding the keyword research let us know in the below comment section. We will get back to you as soon as possible to solve all your questions.
Which Keyword Research tool do you use to find the right keywords for a website?