September 7, 2015

How to squeeze the Long Tail Keyword SEO to Improve the Positioning of your Blog

Are you new to blogging? And worried about your website Traffic? Then, You have landed at the right place.  In this guide, we are going to show you a path for better search engine results. Yes, it’s all magic of Long Tail Keywords – A Better Way To Connect With Customers. A very common problem faced by bloggers nowadays is TRAFFIC, getting good traffic from search engines is becoming a big problem, What if I told you that you can increase your traffic without any marketing strategies? Let’s break this question and here is a complete  long tail keyword guide for you.
Long-Tail-Keywords-seo
Most of the blogger’s intention is to understand what your readers or potential customers are actually searching. Every search is an expression of people’s needs, interests, wants and desires. Just imagine how your blog would benefit if you could analyze the search terms which is related to your business domain. All this can be done with the below tools and strategies, let me explain you first about long tail keywords and then will jump for how to find long tail keywords.

What are the Long Tail Keywords?

Long Tail Keywords are those three and four keywords which are very, very specific to whatever you are selling. Let say, whenever a customer uses a highly specific search phase, it means they are looking for exactly what they are going to buy. In such cases, conversion of sales will increase because long tail keywords are much less competitive, and they will drive the majority of your traffic. Let me explain you with a small example.
Ranking for head terms like “WHATSAPP” is one of the difficult tasks, but it’s very easier to rank for long tail phrases. For example, if you want to rank for the term “Whatsapp” just type in the Google and get keyword suggestions from “Google AutoComplete” and then scrolled all the way to the bottom of the first page for “searches related to Whatsapp”

Google AutoComplete

If you are not ranking for the head term you are recommended to follow the above strategy which drives you traffic and increases impressions. Hence, your targeted title should be something like “Whatsapp /WhatsappPlus Free Download for PC / Ipad / Android”. If you are ranking for the entire above long tail keyword it means that you are getting traffic for all the keywords i.e.Whatsapp for PC, Whatsapp for Android, Whatsapp for IPad, Whatsapp Plus, Whatsapp Free Download. If your article ranks for the all the above you may rank for the Head term “Whatsapp” due to the increase in the impressions.
When we do a search on Google, the search engine offers a number of suggestions that will help us get the “long tail keyword” of that particular niche as shown in the image below.
google-automatic-searches-for-whatsapp-keyword

Related Searches

Related searches are shown at the bottom of the Google page when you search for any keyword, Google shows relevant keyword searches at the bottom of the page as shown in the image below.
searches-related-to-whatsapp-keyword

Image explanation and Techniques:

I have searched for the keyword “Whatsapp” in the Google search engine. Then it shows normal results at the same time it shows related WhatsApp keyword searches at the bottom of the page. This is one type of keyword suggestion by Google Search Engine where we can use these suggestions for framing a long tail keywords or a Title for an article. By using this smart technique, we can easily find the keywords which are getting good search results and traffic. When we rank such keywords we can easily get tons of traffic to our site in a long run.

How to Squeeze the “Long Tail Keyword” to improve SEO

We arrived at the most practical and interesting part of the post, Where I will explain the techniques and SEO Tools I use to squeeze the Long Tail Keywords.

1. How to Find Keywords with a Broader Long Tail

I would like to introduce 3 different ways to find out the long tail keywords as follows.

(a). Manual Search

Through this manual search method, you have to search the terms in Google search engine to get the phrases which we want to position or found in our study based on keywords, and thus determine which keywords have most number of combinations or better one with long tail.

(b). Analyzing Other Similar Blogs

I think everyone knows about SEMRush tool. The tool SEMRush has a feature that is completely amazing and allows us to analyze the blogs with more visits of our sector and see which one have made better use of the keywords which are long.

(c). By Searching for Topics

Sometimes to find a good niche keywords we have to use a little common sense and search of the most important themes of my sector.
Although there is a formula that always works well and usually contains a large number of keywords as shown in the following examples.

Option 1:

What is term + + and how to use it
Example: What is a newsletter and how to use it
It may seem a simple title but perfect one

Option 2:

Creating + Term
Example: Creating a YouTube Channel and Upload a Video
This example can have almost 100 variations, so it would be a perfect example for an article to this subject.

2. Format we have to give the post

Now let’s see how we design the structure of the content for a good SEO On Page and we get positioning with the highest number of possible words and thus squeeze the maximum Long Tail.

(a). Extension of the content

I recommend an extension of 1500-2500 words, but by pointing out that no more extension I’ll have better position for a particular keyword, this is a very common mistake, but to have a greater extension in the post I have the possibility to enter more words and more variants position my primary keyword, it’s that simple.
(b). The H1 usually coincides in most Blogs with the article title, so we must enter the keyword as far to the left as possible and introducing the words create more keyword combinations. I recommend you only enter a one H1 per article Blog.

(c). H2, H3, H4 and H5.

We can use Heading 2,3,4 and 5 any number of times, but normally the most used heading and depending on the structure of the post are the H2 and H3. So, we must keep in mind that not to abuse your main keyword and instead enrich it with semantics or variants keyword, and the keyword must be inserted accurately and variable, and in different parts of the title, sometimes to the left, other right and others in the center.

(d). Meta Title

There are many people here who commits a very basic mistake is to use the same content that has been in the H1 or article title, thus generating that duplicate content so little like at Google. Instead, it defines a different vintages title where your main keyword but where also use a call to action to increase the CTR and thus more clicks and visits to your article.

(e). Meta Description

In this case I will recommend you to write two sentences, that is, writes the best of your article, the aim is to fully capture the attention of the user who searches Google, but do not overdo it with the extension because Google will cut your text and in my opinion is something we should always avoid.

3. SEO Factors in 2015

As every year, the company Searchmetrics has published his study of SEO factors in 2015. For the study analyzed the websites listed in the top 30 to 10,000 different search queries Google.com (USA).

The study identified the following conclusions:

  • The relevant and quality content to the user is a key factor for SEO.
  • The importance of keywords loses some of its value giving way to holistic content, i.e., the content as a whole and in a much more integrated and less fragmented way, that was how it was done so far is analyzed.
  • The degree of complexity of the content is SEO factor to consider, so we write content that are easier to understand and cover a much wider audience.
  • The extent of content is imposing and it demonstrates that the length of the content analyzed “Top 30 has increased by 25%”.
  • Technical factors will always be a basic and very important factor in SEO, so start by making an SEO audit and see what aspects can be improved.
  • The backlinks but have a strong correlation with the SEO effect continues to depreciate, and will continue to lose value in the future, especially all the link building that is artificial will be a very dangerous mechanism and liable to harsh penalties.
  • It is important you have available links “nofolow” so that your links are completely natural.
  • The signals from the user behavior are more important than ever.
  • The number of images per post and increase the number of input videos is reduced.
  • Social signals not directly affect the SEO but indirectly, because disclose your brand and help you to bring web traffic. However, it does not seem unreasonable to think that Google also use it as one of many signals that allow you to determine the relevance of new content.

Best SEO tools to Find Long Tail Keywords

Here I am introducing all the best SEO tools for long tail keyword suggestions which customize your product to serve the actual needs of your customers

1. Google Search Engine

The Google search engine is a good ally for key combinations, as we saw at the beginning of the post with the search “Whatsapp”.
google-automatic-searches-for-whatsapp-keyword

2. Soolve

The online tool with which we can get related keywords in different search engines such as Google, Bing, Yahoo, Youtube, Wikipedia, etc.
soolve-com-tool-to-find-long-tail-keywords

3. Keyword Tool.io

With the Free version of this tool, we can analyze hundreds of keywords for the Google search engine to copy and paste to a text document or excel. The paid version will show data such as monthly searches, the CPC, and the degree of competition.
Keyword Tool is the best alternative tool to Google Keyword Planner and Ubersuggest which will help you discover thousands of the new long tail keywords by automatically generating Google’s auto-suggestion. Simply we can say, it extracts Google Suggestions and presents it to you in a convenient form.
keyword tool .io

Few Reasons why you should use Keyword Planner:

  • It generates up to 750+ keyword suggestions
  • It’s Free
  • You can get low competition keywords / Long Tail Keywords
  • Speed up the searches performed by users on Google
  • Generates keyword suggestions from 192 Google domains and 83 Google Language interfaces

How does It work?

Keyword tool is a free online keyword research tool that generates hundreds of relevant long-tail keywords using Google Autocomplete the feature used in Google Search). Keywords suggested by keyword tool are based on how often users were searching for a particular term in the past.

Why Keyword Tool?

If you want to get traffic for your website from google and some other search engines, content in your website should be created around the right keywords. Keyword Tool helps you to find out the words that your potential audience is looking for. By creating content with those popular keywords you are giving great value to your users, in return google will reward your blog with good ranking which increases your traffic.

How to use Keyword Tool:

  • Place your Product Name
  • Select Google domain and Language
  • Keyword suggestions related to the product will be displayed for A-Z and 1-10
  • Keyword suggestions of the product related to “A”
  • Keyword suggestions of the product related to “B”

4.  SEMRush

My favourite SEO tool, as I have already commented on a post, but this time we can use in various ways to find related keywords.
semrush-perfect-tool
First thing is analyzing similar to your blogs. I recommend you to start with the most web traffic blogs that you have because it is more likely to find a long tail niche.
The second would introduce the keyword and see the number of related keywords that get.

Conclusions about the Long Tail Keywords

Clearly, this SEO technique works like a charm now and despite the Searchmetrics study which indicates a loss of value in the keywords, the truth is that my blog has not stopped growing in visitors since I put into practice.
I know many blogs are using is the same strategy and are getting excellent results.

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